Since 2007 Volker Buth (CEO) leads Hirschmann Automotive to successful progress. In June 2018 Markus Ganahl (COO) joined the management team, followed by Stefan Tschol (CFO) in 2020. Pascal Hetzenauer (CSO) completed the board in August 2021.


“We stand for Hirschmann Automotive”.


Manager’s Blog


Volker Buth

With the company since 2007.

From his earliest childhood Volker Buth was fascinated by technology. And that’s why he decided to study mechanical engineering after high school graduation. To this day, the scientific laws he learnt there still help him to quickly grasp technical relationships and to draw the correct conclusions from them. Even though the course of study was one of the more difficult challenges, from his current viewpoint it would be inconceivable to have chosen a different path.

As from the start of his professional career, he was always employed in companies which prioritised innovative technologies as a strategic success factor, he advanced rapidly in his professional career. Today, he feels like he’s arrived in his role as CEO of Hirschmann Automotive. “We have great, motivated employees, successful products and know what our customers need”. That is the basis for a prosperous and therefore interesting company for all employees.


  • Cost Engineering
  • Legal & Contract Management
  • Operative Project Management
  • Product Development
  • Purchasing
  • Quality

Markus Ganahl

With the company since 2012.

The graduate in business administration and engineering can look back on a successful career in various industries, companies and functions. He has been working for Hirschmann Automotive since 2012. Until October 2015, he was in charge of the automotive supplier’s logistics division, and from November 2015 he took over the management of the production and technology divisions, thereby also building up excellent company know-how. As of June 2018, Markus Ganahl took up the position as Chief Operating Officer. In his role as COO, he actively contributes to the sustainable and profitable growth of the company, with a particular focus on the further development of the global production network as well as on technology innovations, digitalization and sustainability.


  • Apprenticeship
  • Digitalization
  • Facility Mangement
  • Information Technology
  • Lean & Sustainability Management
  • Logistics
  • Mechanical & Automation Engineering
  • Production 
  • Technology

Stefan Tschol

With the company since 2020.

After studying business administration with a focus on corporate accounting and revision, Stefan Tschol began his professional career in auditing and tax consulting at one of the “Big 4” auditing companies in Vienna. After about four years, he changed sides at his own request and went from being an auditor to a creator. Over the last 14 years he has held management positions in the financial sector in various industrial companies in Austria, Germany and Switzerland, the last four years of which were in the automotive supplier industry.

In addition to his many years of experience in managing the finance department of internationally active companies, the establishment, further development and digitalization of business processes, even in the non-immediate production environment, has been a key focus of his previous activities. Stefan Tschol strengthens the management of Hirschmann Automotive since May 2020 to support the successful and sustainable growth of the Group.


  • Finance
  • Risk Management & Organization
  • Human Resources

Pascal Hetzenauer

With the company since 2004.

Pascal Hetzenauer joined Hirschmann Automotive as an apprentice in 2004 and has held a variety of positions within the company over the last 17 years. On completing his apprenticeshop, he spent eight years in the Process Development and Quality Management departments, where he gained valuable experience. Pascal Hetzenauer, who holds degrees in industrial engineering and business management, served as our Global Product Manager for High-Voltage Applications between 2016 and 2020 before becoming Sales & Marketing Director last year.

He took up his new role as Chief Sales Officer on August 1, 2021, where he will be responsible for providing strategic and operational leadership for the sales team, and thus making a major contribution to the sustainable and profitable growth of Hirschmann Automotive. His primary task as CSO are to continue the strategic development of our sales structure. His other priorities will include driving forward new technology, acquiring new customers wordwide, strengthening our sales organization, and boosting our presence in the North American and Chinese markets.


  • Account Management
  • Marketing & Communication


Hirschmann Automotive GmbH
Oberer Paspelsweg 6-8
6830 Rankweil, Austria
Phone: +43 (0)5522 307-0